The objective for The Avocado Factory was to take a successful, established hospitality brand and translate its core identity into a broader lifestyle ecosystem. We focused on 'brand extension' - moving beyond the dining experience to create a suite of physical products and merchandise that drive additional revenue and deepen customer loyalty.

We developed a cohesive visual language for their retail and merchandise lines that remains true to the brand’s sustainable, vibrant roots. By balancing playful creative with a clean, modern aesthetic, we ensured the products feel like a natural evolution of the venue itself rather than a disconnected add-on.

The result is a functional and scalable merchandise system that elevates the brand’s presence in the physical world. This project highlights Tigera’s capacity to identify growth opportunities within an existing brand and execute high-quality assets that support a diversified business model.