Most studios start in design. This one started in marketing - nearly a decade of projects where the brief was always commercial and decoration wasn't enough. That instinct is baked in. Design has to both look right, and do the job. Tigera is run by Alex Hunt, a brand designer and strategist with over a decade across experiential marketing, creative production and design, in Australia and London. That mix is the point - most of what we make has to sell something, sit inside a real marketing plan, or hold up in a boardroom, not just win a design award. We work with founders and marketing leads across brand identity, packaging, reports and editorial, mostly for consumer and B2B brands that already know what they're selling and need it to land.
Tigera started in marketing, not design. Nearly a decade of commercial briefs where decoration wasn't enough. Design has to look right, and do the job.
Most studios start in design. This one started in marketing - nearly a decade of projects where the brief was always commercial and decoration wasn't enough. That instinct is baked in. Design has to both look right, and do the job. Tigera is run by Alex Hunt, a brand designer and strategist with over a decade across experiential marketing, creative production and design, in Australia and London. That mix is the point - most of what we make has to sell something, sit inside a real marketing plan, or hold up in a boardroom, not just win a design award. We work with founders and marketing leads across brand identity, packaging, reports and editorial, mostly for consumer and B2B brands that already know what they're selling and need it to land.
