The Avocado Factory

The Avocado Factory had rebranded in 2022 into something refined and considered. The problem was it had also lost some of the warmth that made the venue worth going to. Brought in to expand the system, the brief was to add personality without dismantling what they'd just built.

Their existing palette had a brighter end that wasn't being used. The geometric icon in the logo had more in it than the logo alone showed. The copy across menus and collateral was functional, but not particularly memorable.

We pulled the vibrant end of the palette forward, built a pattern from the geometric icon, and applied it across menus, merch, apparel and flyers. All campaign and menu copy was written in-house - including the taglines. The system felt like the same brand, turned up.