GeeFree

GeeFree is a concept project - a gluten-free food delivery platform designed as a complete brand and product exercise. The brief was self-directed and the work was taken all the way through: identity, UX research, wireframes and a high-fidelity app prototype covering sign-up through to delivery tracking.

The brand centres on an illustrated mascot and a visual identity built around approachability and trust - two things the gluten-free category often gets wrong by going either too clinical or too whimsical.

The UX research informed a persona set and a site map before a single wireframe was drawn. Wireframes resolved the ordering journey across the full flow, and the final high-fidelity prototype completed the loop from discovery to checkout. The brand, the system and the prototype are real - the client isn't.