B2B Marketing & Sales Ecosystem – YPB
The objective was to design a comprehensive suite of marketing and sales assets for YPB, a global leader in anti-counterfeit technology. Operating in a highly technical sector, the brand required collateral that could bridge the gap between complex engineering and clear, persuasive commercial value.
We developed a 'Sales Ecosystem' that includes technical brochures, whitepapers, and digital advertising suites. The focus was on creating an information hierarchy that allows potential clients to navigate dense product specifications while remaining focused on the primary sales objectives.
The result is a suite of professional, high-conversion tools that support the global sales team. By refining the visual communication of their technology, we ensured that YPB’s brand presence remains as sophisticated and reliable as the security solutions they provide.
Client
YPB (via Sella)
Project
Sales Enablement & B2B Collateral
Year
2023
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