Most brand work gets forgotten.

We've made that our problem.

Tigera is an editorial brand studio.

Tigera is an editorial brand studio.

We design identities, packaging, reports and apparel for lifestyle, hospitality and consumer brands — plus the B2B client who wants their reports to actually get read.

We design identities, packaging, reports and apparel for lifestyle, hospitality and consumer brands — plus the B2B client who wants their reports to actually get read.

Selected Work

Design is only one part of the final story.

Design is only one part of the final story.

Most brand work gets approved in the meeting and forgotten in the market. Not because the design was bad — because the brief went to a designer before the strategy was done.

 Every Tigera project starts with the strategic phase. That means audience, positioning, category context and what the brand actually needs to say — all worked through before a file gets opened. By the time we're making visual decisions, they're not really decisions anymore. They're just the obvious next step. 

The brands that come away with work that holds up in the market are the ones who bought the thinking alongside the design. That's what we build.

Most brand work gets approved in the meeting and forgotten in the market. Not because the design was bad — because the brief went to a designer before the strategy was done.

 Every Tigera project starts with the strategic phase. That means audience, positioning, category context and what the brand actually needs to say — all worked through before a file gets opened. By the time we're making visual decisions, they're not really decisions anymore. They're just the obvious next step. 

The brands that come away with work that holds up in the market are the ones who bought the thinking alongside the design. That's what we build.

The work speaks. So do the clients.

"Alex truly understood my vision. Her collaborative approach helped me refine my ideas and exceeded my expectations. I'm in love with her work and will definitely return for future projects."

Elizabeth

Founder, Parenting as a Team

"Working with Tigera on our rebrand has made the process infinitely easier. They created something that truly represents our business and its goals going forward. We will be working with Tigera again as we continue to grow."

Douglas

CEO, MAREN Renewables

We didn't know where to begin and you've exceeded our expectations making everything we wanted a reality. We are blown away! We can't wait to work with you for future projects. We couldn't be any happier."

Natasha

Owner, Style in Saddle

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The studio runs on one question.

What does your audience actually need to see?

The brands that work with Tigera come away with identities that hold in the market, packaging that moves product, reports that actually get read and collateral that earns its place in the sales conversation. Not just work that looked good in the handoff.

Here's what happens when you reach out.

01 — The brief

We start with questions. Audience, category, what's working, what isn't, what done looks like for you. Sometimes that's a call. Sometimes it's a few emails. Either way, we don't open a brief we don't understand.

02 — The strategy

Before visuals, we work out the position. Audience, category context, what the brand needs to say and where it needs to say it. This is where most of the real decisions get made — and it's a named phase in every project. The design follows from it.

02 — The work

Design, production, handoff. Built to last in the format it needs to live in — whether that's on shelf, in print or across a full document suite. Files that work, not just comps that looked good on screen.

Let's talk about the work.

Brief ready or still working it out — either's fine.

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